CAT | Internet
At present the mobile Internet is sharply heating up and there are more and more people surfing the Internet with handsets. It’s because on the one hand, the telecom operators are down-regulating the charge for surfing the Internet with handsets and vigorously promoting application such as I-news, mobile payment and mobile negotiable securities in the industry chain which stimulates user demand; on the other hand, counterfeit handsets develop rapidly with cheap price and support for mobile Internet, which objectively provides hardware foundation for surfing Internet with handsets.
Therefore, more and more Internet enterprises and carriers get involved in this new media – mobile Internet, hoping to win a share. In my opinion, there are three ways worth exploring the mobile Internet to make profit:
Advertisement Model
Whether Yahoo’s portal model or Google’s search model is ad model in spite of the forms of this ad model vary: it may be display ad or keyword ad. Someone thinks ad model won’t be the mainstream commercial model since the handset screen is much smaller than PC screen which will greatly impair the richness of ad displaying contents. Besides, people surf Internet with handset at odd times, for example: when on the way to someplace or waiting, which also decides advertising by wireless Internet will be much weaker than by wired Internet.
However, there are some mobile Internet practitioners who have great expectations for ad model with such viewpoint as although the handset screen is small, the intended target of the handset is much more accurate than wired Internet for the user of each handset is definite, so considering the marketing efficiency, the handset ad is better than wired Internet ad.
In terms of Japan, there are two kinds of ad developing well: one is search ad and the other is banner and textlink. Nevertheless, if lots of banners and textlinks are added on the mobile Internet in some countries such as China whose traffic charge is rather high, users’ surfing cost will be greatly increased and thus this model won’t work at the present stage.
Mobile Business
The rise of Alibaba made the IT industry reacquaint the e-business model and now we expect a good future of e-business on mobile Internet. In Japan, mobile phones can carry out payment. Some Japanese handsets are implanted certain chips which enables people to directly swipe their handsets for taking the metro and bus or using the vending machine. But the development of e-business on mobile Internet may be rather slow for the deficiency of credit system and e-payment system in some countries.
Mobile Online Game
So far, some traditional online game makers have tried to develop mobile online games but haven’t been in full swing that may be because making money on mobile online games is rather slow. Mobile online games are totally different from PC online games. For example, PC online games quite depend on the cybercafe resource while the mobile online games depend on the relevancy to the handset users. When will the mobile online game outburst? Maybe it can only be when all the present industry leaders of the PC online game go for it.
In this new media age, how should the mobile Internet create new profiting models and what services should it push? These are questions needing the industry to explore. No one knows which model will bloom with brilliant flowers but everyone can sow seeds according to their resources and ability. Ad, e-business and online game, probably each way has chance to succeed and the success belongs to the one nearest to users.
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Mobile Internet Needs Top Speed Action – Drawn from Lenovo’s Product Release
0 Comments | Posted by Bob in Internet
The recent two years mobile Internet has been being very popular. Apple’s iPhone swept a big popularity whirlwind over the world in 2009, since it represents the feature of mobile Internet—lightweight and portability. As the next fertile soil of IT field, mobile Internet also attracts some Internet companies and PC manufacturers such as Google and Lenovo.
As we know, Google has launched its own brand phone Nexus One recently. Obviously, as the terminal of mobile Internet, the mobile phone naturally is a field of strategic importance and in order to get a right to speak in this field, Google released its mobile phone which is a shortcut for it to enter this field. Google as a Internet company disinclines to be hands-off at this big business; Lenovo as a PC maker certainly is unwilling to be outdone. You may still remember the event of Lenovo buyback of Lenovo Mobile at the end of 2009 which was regarded as an important signal of Lenovo marching on mobile Internet and now one month past, Lenovo officially announced the mobile Internet strategy at CES 2010 last week on January 6.
There was only one month from buyback of Lenovo Mobile to official announcement of mobile Internet strategy and the three heavyweight products were released at the same time. In this way, Lenovo really acted in the mobile Internet at top speed which not only made its competitors be caught unprepared but also the users be taken by surprise.
Top Speed of Releasing Three Products All at Once
At the CES 2010, Lenovo released the mobile Internet products of its first generation: smartbook Skylight, smartphone LePhone and dual-mode notebook ideapad U1 with brand-new creative idea. Regardless the features of the three products, just the momentum of releasing all at once took the industry’s breath away. In Lenovo’s opinion, mobile Internet is an integrative concept and the hardware devices it depends on are not restricted to smartphones or smartbooks but more individualized and more intelligent products according to the needs of users to make users enjoy the unprecedented change brought by mobile Internet.
Top Speed of Product Innovation
The three products are full of innovation. Firstly, Skylight is the world’s first ARM-based smartbook cooperating with Qualcomm. The netbook was a new force that suddenly rose in 2008 and 2009 to make Internet stride forward in the direction of light, thin and convenient application, while Skylight continue to develop in this direction based on the netbook, with not only lighter and thinner but also instant available features. Skylight supports multi Internet connection types including 3G, WiFi, Bluetooth and wired connection and the battery life can last throughout the day to make the user always online and connect Internet at will.
Secondly, the biggest innovation of the smartphone LePhone is to supply rich and humanizing services for users. For example, the most important information for users can be pushed to the LePhone in real time through the “push” technology self-developed by Lenovo and more desktop widgets and apps can be downloaded through the built-in Lenovo app store.
Thirdly, the innovation of ideapad U1 lies in it’s the first dual-mode notebook in the IT industry. You can use it as ordinary notebook and when you need, you can detach the screen to use it as a multitouch tablet. This innovation is of great revolutionary significance for it well realizes the effect of one machine for dual-purpose and tells us we can take the notebook as the tablet PC.
Top Speed of Application Integration
Lenovo clear presentes its view on mobile Internet by announcing the three innovative products which also embodies the strong ability of application integration of Lenovo. Ideapad U1, for example, gives full play to powerful application for both modes of standard notebook and tablet PC. Both modes support 3G web browsing at least 5 hours and 3G stand-by time at least 60 hours and users can choose between longitudinal and lateral pattern to view and so on. These powerful integrative features let Lenovo’s products be actual innovative products not just good-looking.
LePhone also includes all the Internet applications. With LePhone, the users can not only make friends on SNS websites smoothly but also receive various important information automatically pushed by LePhone such as email, news, music, video and real time financial information. In a word, the functionality, the individuation and the interactivity of LePhone are noteworthy.
Of course, as a smartbook, Skylight has quite a few lightspots. Remarkably, Skylight further lowers the bound between handsets and netbooks. It is thinner than many smartphones with a weight of less than two pound and it is more convenient to take along than the ordinary netbooks. It lets you use the main applications like Gmail, Facebook and Youtube and you don’t need to worry about the machine swamped, for Qualcomm’s Snapdragon platform provides powerful mobile managing performance and lowers the power dissipation at the same time.
Actually, from Lenovo buyback of Lenovo Mobile and announcement of mobile strategy with three heavyweight products, we can get a conclusion that as mobile Internet is imminent and the future competition is bound to be more and more intense, those who want to take a share in this field or even get the first must take action at top speed.
