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At the beginning of 2010, let’s review what great events happened in the software industry in 2009, so that we can keep to the developing thread in 2009 to predict the development in 2010.
Oracle Bought Sun
On April 20 2009, Oracle bought Sun at about $7.4 billion. This was a heavyweight enterprise merger case in the global IT industry of 2009.
Now, this event is still in development and there are continual trace and observation for this news event. Although the American authority has approved this merger case which was expected to be finished in August 2009, this merger is still blocked in the EU.
The main worry the EU has with this case is from the open source database software MySQL which will be acquired together with Sun by Oracle. The open source community is worried about Oracle will affect the development of MySQL after Oracle owns MySQL in the future and impair the competition in database software market.
Although this event happened in 2009, its real impact on the IT industry I’m afraid will begin in 2010. As the result of this merger case clearer in 2010, it will be a great IT event that deserve much attention in 2010.
Some reading for you:
Oracle Acquisition of Sun Makes Perfect Sense
What does the Oracle-Sun News Mean for Enterprise CTOs?
Oracle Sun: Good News, Bad News for Google and Microsoft
Microsoft’s Search Made a Leap Forward
On June 4 2009, Microsoft’s search engine Bing was launched.
In 2009, Microsoft invested much in search engine market embodied in:
1. Launching the search engine Bing
2. Signing the search ads cooperative agreement with Yahoo
The two pieces of news looks like unrelated but in fact both served for Microsoft’s search business.
Bing is a great substitute in the field of search engine core and the ads cooperation with Yahoo is to promote the market share and ads revenue of Bing, which are two strategies prepared for each other.
Indeed, Microsoft’s Bing deserves Google’s fear. Firstly, the performance of Bing is not bad compared with Google; even some innovated features of Bing like image search also worth Google’s tension judging from our observation in the past half year. Secondly, it was showed in a market investigation report that after Bing was launched, Yahoo got converging attack from Google and Bing though Google’s market share was not affected, so Yahoo had to cooperate with Microsoft for the long run.
Some reading for you:
Microsoft Search Marketing Vs Google Search Marketing
It’s Official: Microsoft and Yahoo! Finally Strike Search Deal
Which IT Projects Are Right for the Cloud
Cloud Computing
Cloud computing could be regarded as the most loudly slogan in 2009. As the march of time and the development of IT, there are more content to talk about for cloud, but in terms of the basic concept, I really can not find any difference it has from the ASP (Application Service Provider) in ten years ago and the Web services popular a few years ago.
Perhaps, cloud computing is just a buzzword of IT industry and there will be other slogans as time passes by just like the Web 2.0 in a few years ago which is not talked about now but the content which referred to at that time is still evolving.
No matter the past Web 2.0 or the current cloud computing, after trace to the source, what we need to understand are theses questions: What changes does the Internet bring to the personal consumer and the enterprise? How many daily things will we do on Internet (including mobile Internet) in the future? How will the paradigm of IT change from the PC terminal to the Internet? We had these questions when the Internet came in more than a decade ago and so are us now and in the future no matter what the popular slogan is.
Some reading for you:
Smaller firms take a shine to cloud computing
Which IT Projects Are Right for the Cloud
Google Revealed Chrome OS
In November 2009, Google revealed Chrome OS and will directly confront Microsoft in 2010.
It was definite a great event for the global IT industry that Google released Chrome OS, since it is widely believed that besides Apple, Google is the most capable company in the world to compete with Microsoft, especially in software field.
Certainly, it has brought big anticipation for the IT industry that Google is entering the PC OS market, so there have been constant analyses and rumors for Google. It is reported that the Chrome OS netbook would come into the market in the middle of 2010. However, I would like to forecast that Chrome OS is incapable to compete with Microsoft in terms of a short time for I’m afraid the real product challenge will just begin in 2010 and we should consider the influence of Chrome OS in the long run.
Some reading for you：
What the Hell’s Google Chrome OS
Will Chrome Netbooks Really Be Competitive?
Windows 7 Was Launched
In October 2009, Windows was launched with the help of hundred computer manufacturers.
Two years after the launch of Windows Vista which has been fed up with criticisms, users finally got a decent new choice. From the subsequent report and investigation data, we know Windows 7 do get more popularity than Vista, but there were critics who deemed the good of Win 7 not really very good but just built on the lousy Vista.
According to what Microsoft and PC manufacturers said, the native support for multi-touch of windows 7 will bring innovation for the PC design and application. In 2010 the year for Windows 7 to get into market mainstream, let’s watch to see whether Windows 7 will really be the motivity of the industry innovation.
Some reading for you:
Microsoft Pushes Tablet PCs Windows 7 at CES But Not Mobile
62 Windows 7 Tips, Tricks and Secrets
Google’s Nexus One phone has finally been launched, but was not long-awaited like Apple’s iPhone; on the contrary, people are still a bit confused with Google involving into mobile entities.The cooperation of Google with all carriers and manufactures is natural with Google firmly holding Android as open source, not involving in phone entities, while now Google has also push off its own phone which makes Google a suspect. to take over other’s jobs.
After all, Google is not Apple and Google’s Nexus One is not Apple’s iPhone. Apple’s iPhone takes the way of exclusive. It tightly controls manufacture, design and operation in every respect with the only one unconstrained support from third party software brought by APP Store mode. In this case, the competitive relation between Apple and its competitors is clear all the time. In other words, other mobile phone manufacturers and mobile carriers well know such competitive relation with Google at the very beginning.
However, it’s different for Google who needs large supports from other parties in promoting its open source software Android. Both mobile phone manufacturers and mobile carriers are to be drawn over to Google’s side, but now Google is involved in mobile phone manufacture; then what will these cooperators think?
Of course, we can assume that the target of Google launching Nexus One is Apple which is apparent. Apple’s success in mobile market with the help of iPhone has made Google have to adjust its development strategy. Nevertheless, Google’s advantage is it has vast audiences but most of its audiences concentrate on Internet application unlike Apple who is the leader of consumer electronics products. Thus it is doomed that Google’s phone is difficult to surpass Apple’s iPhone.
What we can be sure is that Google want Nexus One to be its own iPhone and Google hopes to conduct more detail management so as to give full play to Android, but since Android is an open source product, what it needs is more supports from other parties not Google itself practicing what it preaches. Surely, necessary promotion for Android is inevitable, which may be one of the potential reasons for Google to push out Nexus One.
In addition, the choice of operating mode is also crucial for Google to promote Nexus One. It was reported that Nexus One was based on Android 2.1 and Google would cooperate with North America carrier Verizon and European WCDMA carrier Vodafone with cooperating with American T-Mobile in first launch. So there will be two versions: GSM/WCDMA and CDMA. The bare machine of Nexus One costs $529 in first launch and the price for American users contracting with T-Mobile is $179 which is obviously expensive and is higher than iPhone. Will this be a constraint for promoting Nexus One.
Let’s have a look at the configuration of Nexus One. It adopts Qualcomm’s SnapDragon 1GHz CPU, 512MB ROM and RAM, 3.7 inches AMOLED LCD screen with 80*400 pixels and automatic focusing camera with 5 million pixels. Such hardware configuration ranks top in the current mobile phone industry.
As is known to everyone, smart phones are sharply rising and become an arithmetic facility with multiple features. The smart phone brings more challenge than fortune for Google’s network search empire basically builds on the small text ads related to PC searching. As people more and more rely on powerful smart phones to replace traditional PC, their surfing habit will be bound to change. Besides, network ads may lost the position as number one engine of net economy and thus Google’s position as market leader will be threatened.
Therefore, Google strive to develop mobile market and Google executives said they believed their company can thrive again in the field of mobile Internet. But I think Google must carefully handle the problems of how to develop wireless ads market and where to find the chance for the phone entity. As for Google involving in the phone entity, it’s difficult to say whether it will success at present; at least the market holds little hope of it surpassing iPhone.
Great change in Wall Street, ruin of Dubai Myth…–an economic crisis in 2009 had a big impact on all industries and “boost consumption” became the words most talked about in coping with the economic downturn. The IT industry had to lay off employees to cope with the depressed market. Meanwhile, the operating system manufacturers were busy with their products to create new features in a new look to fight in the fatigued market. Thus we saw Windows 7 and Google Chrome OS come into the market with lofty tone and mobile system of 3G age reform and so on. All of these brought numerous aftertastes and questions to us at the end of 2009.
Windows 7 – A Life Saving-Straw of Microsoft
In October 2009, Windows 7 was officially sold all over the world which meant the reclusion of its predecessor Windows Vista which was undoubtedly a failure like the earlier Windows Me system. Microsoft obviously doesn’t want to be entangled with Vista that was doomed to be a hurried passer, so it spared no effort to promote Windows 7 in the hope of retrieving the declining tendency.
Compared with Windows Vista, Windows 7 was made with great improvements in system compatibility, lowering requirement for hardware configuration and so on to redeem the faults of Vista. What’s more, Microsoft has strengthened the marketing promotion so we could even see Win 7 in home appliances chain stores. In fact, after experiencing the failure of Vista, Microsoft found a good way. Windows 7 has drawn on the excellences of XP and other operating systems and deleted some verbose procedures in Vista.
However, facing the ceaseless new challenges from its competitors like Google Chrome OS, will Windows 7 be the life saving-straw of Microsoft in 2010? Now we can learn the satisfactory sale volume of Win 7 and the wide acceptance by users. Obviously, we can be optimistic with the performance of Windows 7 in home use, but whether it will be successful in enterprise use market remains in doubt.
“Butterfly Effect” Performed by Google Chrome OS
Google officially revealed long rumored Chrome OS and released the source code of Chrome OS in November 2009. For a long time, IT news was around Chrome OS, which indicated Google had a new arm to fight with Microsoft. From previous online office apps to current Chrome OS, Google shows its ambition everywhere.
Based on Linux and Being Open Source, Chrome OS has three developing points that are (performance) speed, (operation) simplicity and (system) security with all programs network-based. As a whole, Chrome OS is the concept of “cloud” operating system with just a browser to run. We can see Chrome OS be intended to avoid the traditional desktop PC field of Windows operating system and then win a share in the operating system of netbooks and smart phones in the future.
Will Google Chrome OS which is based on Linux be the next one of Linux to have tepid fate? Facing the yet wispy “cloud” application of desktop system, how much cordial feeling will users have with Chrome OS? Maybe we shouldn’t ask like this. It seems to be a generally acknowledged truth that Google is the one of most excellent network companies with best searching engine. Anything this company does centers around advertisement business. It spent great efforts to develop the same type products or innovated products, all of which was to ensure it wouldn’t be pushed out from any market so as to firm its core search and advertisement business. Therefore, it’s easy for us to find the products of Google such as Chrome OS and Google Docs are intended to convert users to network. Will Google Chrome OS play a good butterfly effect? We wait for the answer in 2010.
High Speed – Highlight of Mac OS X 10.6
Mac OS X 10.6 Snow Leopard was launched in August 2009, earlier than Windows 7 and Google Chrome OS. Although this system has artistic and gorgeous appearance, it actually doesn’t have numerous new features to attract us to upgrade to it, while it indeed has a feature appreciated by all: high speed.
Without special new features, what Mac OS X 10.6 Snow Leopard brought are many small improvements, including built-in support for Microsoft Exchange, turning to Intel CPU from PowerPC CPU and the greatest highlight: high speed. Someone calls Mac OS X 10.6 as the copy of Windows 7 since both systems spent much in interfaces and details. But the strategy of Mac OS X 10.6 was successful with well known artistic and gorgeous interface. What’s more, the home edition of Mac OS X 10.6 costs only $49 and it has many similar features to Windows 7, which turn a part of the users’ attention to low-cost Snow Leopard from Windows 7.
With equal elegant desktop design and many similar features to Windows 7, it was the best strategy for Mac OS X 10.6 to highlight the speed with its many new improvements drawn from Windows Vista. The running speed of system was improved based on meeting users’ habit, which made Mac OS X 10.6 get more public praise. Besides, for users who are used to Mac OS, Snow Leopard at least let them see Apple striving for better user experience. Of course, price is the important charm of Snow Leopard.
A Habitat for Linux in Netbook
Netbook, a word created by Intel in Spring IDF Exhibition of 2008, was fashionable in the PC market of 2009 after a short market demonstration. The IT industry compared the netbook to “retrogressive innovation”. It was this little world built up by an Aton CPU and a small screen that aroused users’ consideration of balance between “want” and “need” and finally they chose “need”. Thus, it initiated a market battle among operating systems in netbook systems.
Early this year before Windows 7 was officially released, it was shown by an investigation that more than 85% netbooks run Windows XP. While what we may really need is not an all-round operating system like Windows but an operating system that is more suitable for mobile terminal and brings more excellent surfing experience as the gradual upgrade of netbook application and in view of the “second notebook” location of netbook. Therefore the netbook provides a big market space for Linux.
In fact, the industry has pushed out innumerable operating systems for netbooks. From Ubuntu Linux to Intel Moblin, all of the systems can let us daily surf online and do word processing work. The application tendency of Non-Windows systems in netbooks is self-evident with legerity design to finish starting up or shutting down in a few seconds. By virtue of Live CD feature of Linux, we can even run this system through USB flash drive or SD card without installing it. Although Linux system is not popular in ordinary users and Windows 7 is infiltrating into netbooks, the features of ingenuity and open source of Linux was bound to find a habitat in netbooks in 2009.
Bustling Mobile Operating Systems in 3G Age
The development and change of smart phones are very fast. No one would know Apple’s iPhone could become so popular today; no one would think of being so convenient with 3G today. The colorful network application of 3G age needs such carriers as smart phones and netbooks to come true. In 2009, the 3G mobile operating system field was already swarmed with old brand systems such as Microsoft’s WindowsMobile, Apple’s Mac, Nokia’s Symbian, but there were still emerging Google’s Android and China Mobile’s OMS, which made the mobile operating system market out of recognition.
Apple’s iPhone was such a hot seller and so was Blackcherry in 2009. However, the relatively close condition for hardware and software of iPhone and Blackcherry caused their exclusive operating systems appealed to just a small crowd. What we saw mainly was the contest between Linux-based Google Android and Microsoft WindowsMobile, the common feature of which was to contend for markets through vast mobile manufacturers adopting their operating systems. Eventually, in mobile operating system field of 2009, we saw Windows prevail in the contest.
It’s easy to understand this result. The essential of mobile operating system application is to extend various internetwork applications to the smart phone. For example, the key point of Google Android certainly is mobile search, while Windows system is better in implanting the PC terminal applications such as MSN, search, email, and chat in the mobile. Currently, what do we do most with mobile network application? The answers are chat, search and collecting & sending email. Considering the current most frequent applications of mobile network, we can find the advantage of the series of Windows operating systems. By contrast, Google can only popularize its search service through Android and thus the application scope of Android is not broad.
What Will We Use in 2010?
It is an indisputable fact that demand induces development and the development of operating system is also the development of computers in a sense. As a standard suit of package software, the operating system must meet the demand of multiple users as far as possible, so the operating system constantly dilates, its features constantly increase, the application environment constantly extends and grow up a platform environment from developing tools to system tools to application software. This is well embodied in Linux system.
In 2010, on which operating systems will we see development and change? 3G network and cloud concept that are two catalysts will presumably be more apparently embodied in operating system in the future after they experienced healthy development in 2009. It is believed that the well-known operating systems such as Windows, Mac and Linux will roll out more branch versions of which Google Chrome OS is a good example.
Certainly, some curious imaginations might occur to us at the end of 2009. Will Windows 7 completely replace Windows XP in 2010? Will Linux engage more attention with the help of 3G wave? Will Mac OS X become the new land for hacker attack? We look forward to the answers in 2010…
Before looking in some of the fun cool things that could be done on Google wave, let’s know about what Google wave is all about. Google wave is all about integrating your personal communications and having a web based collaboration of documents, videos, images and other files on a real time working platform. The use of e-mail has been taken one more level up to have a sophisticated usage of internet. Since it is working real time, you can be able to notice changes as and when taken place. This Google Wave allows you to embed it on any website or blog and even can be extended to some of the custom applications and widgets that are embedded already in the Wave.
Now let us have some brief details about some funny cool things that can be done with Google Wave gadgets.
1. Get to Know about Napkin:
Since Google Wave being more collaborative, the Napkin gadget allows to you takes part in a brainstorming session or you can just plot any mind map to all your group friends and colleagues.
2. Speak with Your Friends with Ribbit Gadget:
Make conference call to your friends with the help of the Ribbit gadget. Even though it is already available, it could be a handy option for you to discuss all your required information with your friends. This gadget is very easy to work with.
3. Get Video and Audio Conferencing with Grounds Gadget:
Grounds allow you to have a one – on – one video conferencing/audio conferencing. You can share any video with another person you like. It not just like a simple webcam chat, it is more than that.
4. Collaborative Suduku Helps You for a Good Time Pass:
If you already know about suduku, then just think what will happen if 10 or more people start solving a single riddle in suduku? This is what happens in Google Wave, in collaborative suduku, many people can play suduku at a time and they can give their number inputs. You will be given with points for right numbers and deduct points for wrong numbers. So, have a go at this time pass collaborative suduku.
5. Check Out the Interesting Wave Dice:
Like suduku, Wave dice is a simple game of rolling dies. Once start playing it, and then you will find how interesting and simple it is to play. Why can’t you have a go at it?
6. Play with Words in Fridge Magnet Poetry:
With Fridge Magnet poetry you can have a good play with the words of English. This gadget will be more helpful for relieving your mind stresses. It is a good time waster for you.
7. Get Info about All the Places in the World with Mappy:
Mappy gadgets allow you to get information and details about various locations in the world and you will be able to collaboratively share it with your friends. You cannot have complete Waving without Mappy. It is one of the more interesting tools and has about 4 types of maps differing from each other.
