Therefore, more and more Internet enterprises and carriers get involved in this new media – mobile Internet, hoping to win a share. In my opinion, there are three ways worth exploring the mobile Internet to make profit:

Advertisement Model

Whether Yahoo’s portal model or Google’s search model is ad model in spite of the forms of this ad model vary: it may be display ad or keyword ad. Someone thinks ad model won’t be the mainstream commercial model since the handset screen is much smaller than PC screen which will greatly impair the richness of ad displaying contents. Besides, people surf Internet with handset at odd times, for example: when on the way to someplace or waiting, which also decides advertising by wireless Internet will be much weaker than by wired Internet.

However, there are some mobile Internet practitioners who have great expectations for ad model with such viewpoint as although the handset screen is small, the intended target of the handset is much more accurate than wired Internet for the user of each handset is definite, so considering the marketing efficiency, the handset ad is better than wired Internet ad.

In terms of Japan, there are two kinds of ad developing well: one is search ad and the other is banner and textlink. Nevertheless, if lots of banners and textlinks are added on the mobile Internet in some countries such as China whose traffic charge is rather high, users’ surfing cost will be greatly increased and thus this model won’t work at the present stage.

Mobile Business

The rise of Alibaba made the IT industry reacquaint the e-business model and now we expect a good future of e-business on mobile Internet. In Japan, mobile phones can carry out payment. Some Japanese handsets are implanted certain chips which enables people to directly swipe their handsets for taking the metro and bus or using the vending machine. But the development of e-business on mobile Internet may be rather slow for the deficiency of credit system and e-payment system in some countries.

Mobile Online Game

So far, some traditional online game makers have tried to develop mobile online games but haven’t been in full swing that may be because making money on mobile online games is rather slow. Mobile online games are totally different from PC online games. For example, PC online games quite depend on the cybercafe resource while the mobile online games depend on the relevancy to the handset users. When will the mobile online game outburst? Maybe it can only be when all the present industry leaders of the PC online game go for it.

In this new media age, how should the mobile Internet create new profiting models and what services should it push? These are questions needing the industry to explore. No one knows which model will bloom with brilliant flowers but everyone can sow seeds according to their resources and ability. Ad, e-business and online game, probably each way has chance to succeed and the success belongs to the one nearest to users.