TAG | Sun
At the beginning of 2010, let’s review what great events happened in the software industry in 2009, so that we can keep to the developing thread in 2009 to predict the development in 2010.
Oracle Bought Sun
On April 20 2009, Oracle bought Sun at about $7.4 billion. This was a heavyweight enterprise merger case in the global IT industry of 2009.
Now, this event is still in development and there are continual trace and observation for this news event. Although the American authority has approved this merger case which was expected to be finished in August 2009, this merger is still blocked in the EU.
The main worry the EU has with this case is from the open source database software MySQL which will be acquired together with Sun by Oracle. The open source community is worried about Oracle will affect the development of MySQL after Oracle owns MySQL in the future and impair the competition in database software market.
Although this event happened in 2009, its real impact on the IT industry I’m afraid will begin in 2010. As the result of this merger case clearer in 2010, it will be a great IT event that deserve much attention in 2010.
Some reading for you:
Oracle Acquisition of Sun Makes Perfect Sense
What does the Oracle-Sun News Mean for Enterprise CTOs?
Oracle Sun: Good News, Bad News for Google and Microsoft
Microsoft’s Search Made a Leap Forward
On June 4 2009, Microsoft’s search engine Bing was launched.
In 2009, Microsoft invested much in search engine market embodied in:
1. Launching the search engine Bing
2. Signing the search ads cooperative agreement with Yahoo
The two pieces of news looks like unrelated but in fact both served for Microsoft’s search business.
Bing is a great substitute in the field of search engine core and the ads cooperation with Yahoo is to promote the market share and ads revenue of Bing, which are two strategies prepared for each other.
Indeed, Microsoft’s Bing deserves Google’s fear. Firstly, the performance of Bing is not bad compared with Google; even some innovated features of Bing like image search also worth Google’s tension judging from our observation in the past half year. Secondly, it was showed in a market investigation report that after Bing was launched, Yahoo got converging attack from Google and Bing though Google’s market share was not affected, so Yahoo had to cooperate with Microsoft for the long run.
Some reading for you:
Microsoft Search Marketing Vs Google Search Marketing
It’s Official: Microsoft and Yahoo! Finally Strike Search Deal
Which IT Projects Are Right for the Cloud
Cloud Computing
Cloud computing could be regarded as the most loudly slogan in 2009. As the march of time and the development of IT, there are more content to talk about for cloud, but in terms of the basic concept, I really can not find any difference it has from the ASP (Application Service Provider) in ten years ago and the Web services popular a few years ago.
Perhaps, cloud computing is just a buzzword of IT industry and there will be other slogans as time passes by just like the Web 2.0 in a few years ago which is not talked about now but the content which referred to at that time is still evolving.
No matter the past Web 2.0 or the current cloud computing, after trace to the source, what we need to understand are theses questions: What changes does the Internet bring to the personal consumer and the enterprise? How many daily things will we do on Internet (including mobile Internet) in the future? How will the paradigm of IT change from the PC terminal to the Internet? We had these questions when the Internet came in more than a decade ago and so are us now and in the future no matter what the popular slogan is.
Some reading for you:
Smaller firms take a shine to cloud computing
Which IT Projects Are Right for the Cloud
Google Revealed Chrome OS
In November 2009, Google revealed Chrome OS and will directly confront Microsoft in 2010.
It was definite a great event for the global IT industry that Google released Chrome OS, since it is widely believed that besides Apple, Google is the most capable company in the world to compete with Microsoft, especially in software field.
Certainly, it has brought big anticipation for the IT industry that Google is entering the PC OS market, so there have been constant analyses and rumors for Google. It is reported that the Chrome OS netbook would come into the market in the middle of 2010. However, I would like to forecast that Chrome OS is incapable to compete with Microsoft in terms of a short time for I’m afraid the real product challenge will just begin in 2010 and we should consider the influence of Chrome OS in the long run.
Some reading for you：
What the Hell’s Google Chrome OS
Will Chrome Netbooks Really Be Competitive?
Windows 7 Was Launched
In October 2009, Windows was launched with the help of hundred computer manufacturers.
Two years after the launch of Windows Vista which has been fed up with criticisms, users finally got a decent new choice. From the subsequent report and investigation data, we know Windows 7 do get more popularity than Vista, but there were critics who deemed the good of Win 7 not really very good but just built on the lousy Vista.
According to what Microsoft and PC manufacturers said, the native support for multi-touch of windows 7 will bring innovation for the PC design and application. In 2010 the year for Windows 7 to get into market mainstream, let’s watch to see whether Windows 7 will really be the motivity of the industry innovation.
Some reading for you:
Microsoft Pushes Tablet PCs Windows 7 at CES But Not Mobile
62 Windows 7 Tips, Tricks and Secrets
